Organ Night placard

builder & list-capture admin

Capture channel

WhatsApp: right call for the London crowd. Works with any country's number.

Phone number (receives the messages)

WhatsApp will receive messages at wa.me/15550123456

Number shown on the placard fine print

Can stay as the 555-JAKE gag, or show the real number once it exists.

Prefilled message fans send

This is the opt-in. Keep it short, human, and unambiguous.

QR encodes → https://wa.me/15550123456?text=Hey!%20I'm%20in%20for%20Organ%20Night%20%F0%9F%8E%B9%20add%20me%20to%20the%20list

QR also regenerates automatically on every change. The on-screen code is live — scan it with a phone to test the whole flow.

Placard wording

Artist name (awning)Awning taglineHeadlineDate & time (script line)Billing lineFooter messageVenue address (footer) Show the Hammond illustration

Every line auto-sizes to fit the page — long text shrinks, very long text wraps. No layout babysitting needed.

Background image

Wash78%

Style guide: what makes a good background

Format: JPG, PNG, or WebP. Portrait orientation, 8.5:11 ratio (or anything close — it center-crops to cover).
Resolution:1700×2200 px minimum (200 dpi); 2550×3300 px (300 dpi) for best print. Under ~8 MB keeps printing smooth.
Tone: light, low-contrast, washed-out images work at low wash; busy or dark photos (the album cover, gig photos) need wash at 70–90% so type and QR stay readable.
Composition: keep the center column quiet — headline, QR, and fine print live there. The navy awning covers the top ~22% and the footer band the bottom ~7%, so detail there is hidden.
Texture wins: paper grain, canvas, faded brick, awning fabric — subtle texture at 60–80% wash reads as “designed,” a literal photo at low wash reads as “busy.”
The QR plate always stays opaque — scannability is never at risk regardless of image.

Calendar reply kit

Calendar links don't belong on the placard — they belong in Jake's reply after someone texts in. Build the link here, paste the snippet as his saved response.

Event title

Starts

Hours

Time zoneReply snippet (auto-built)

You're in 🎹 Organ Night — july 1st at 7:00pm, 411 Mare St, London E8 1hy. Pop it in your calendar: https://calendar.google.com/calendar/render?action=TEMPLATE&text=Organ%20Night%20%E2%80%94%20Jake%20Sherman&dates=20260701T190000/20260701T220000&ctz=Europe%2FLondon&location=411%20Mare%20St%2C%20London%20E8%201hy&details=Groovy%20soul-jazz%20%26%20joyful%20swing.%20Bring%20your%20instrument.

Print

Prints the placard only — the admin panel never prints. In the print dialog: margins None, scale 100%, and turn on “Background graphics” so the navy bands print.

Live preview · prints at exactly 8.5 × 11📷 The QR is live — scan the screen to test

JAKE SHERMAN

GROOVY SOUL-JAZZ, JOYFUL SWING & MUCH MORE...

JOIN ME FOR ORGAN NIGHT

july 1st · 7:00pm

A TRIO FEATURING ME AND LONDON LEGEND ARTIE ZAITS ON GUITAR

ADD A VALID PHONE NUMBER
TO GENERATE THE CODE

POINT YOUR CAMERA AT THE CODE · OR WHATSAPP 555-JAKE